Since they are former news reporters, Evergreen’s staff members are able to coordinate effective, efficient press conferences and media events that are designed to give our clients the greatest possible positive exposure. Evergreen’s staff members prepare media kits containing all the information needed by both print and electronic media. We work with our clients to make sure they understand what the media will want, how best to deliver the message, and how to stay on message. Evergreen’s team will coordinate event staging with all appropriate parties to make sure the event is as seamless and effective as possible.
Evergreen’s experience in the media has helped many clients to broaden their message base by developing strong relationships with local media outlets. For example, we have helped facilitate live TV segments featuring physicians or medical experts on a regular basis; utilized the distribution of video news releases to help electronic media explain complicated topics; and provided special access for key reporters prior to an event so they may have time to fully develop their story. Through all of these efforts and more, Evergreen’s staff members have worked closely with our clients to help get them the best possible publicity and positive exposure for their facilities, staff and programs.
Games, contests, special events, community meetings – Evergreen’s team is well acquainted with developing, promoting, and executing a variety of community activities for different clients. Not only will Evergreen’s team carry out commissioned work by the client, the team will work with our clients to develop new ideas geared to foster new communities/audiences as well as retain existing audiences for the client’s message.