Phone: 405-844-2396
Address: 51 East 30th, Edmond, OK 73013

 

Home Web Presence Search Engine Marketing

Search Engine Marketing (SEM)

pay per click graphWe will help you develop a strategy to bring search engine traffic to your site through natural link building and pay-per-click advertising. 

This involves:
  • Keyword research to bring you the highest traffic keywords
  • Ad grouping and ad creation
  • Ad bidding
  • Monthly updates - including monitoring, reviewing, modifications and analyzing the effectiveness of your ads
  • Off site content creation
  • Backlink building and monitoring through our network of high quality and content related websites
  • Creation of additional domains
  • Social integration
  • Blogging
  • Keyword ranking updates
  • and much more.

What to expect

Expectations must stay realistic. Effective SEM takes time and patience. Some companies will promise instant top rankings and may even be able to achieve it. The problem is that to get those instant top rankings, illegitimate means are used. Although this may make an immediate impact, Google, Yahoo/Bing, AOL and other search engines are smart enough to realize how your search rankings were achieved and will ultimately penalize your site, dropping your site from their rankings and making it very difficult to have long term success. You can however "appear" to have top rankings with pay-per-click advertising.

SEM takes time because it requires many facets: link building, site optimization (SEO), brand awareness, keyword research, content creation and modification and more. Not just any link (or content) will do. You need quality links/content and a lot of them. It is essential to monitor and adapt website structure, ad and link placement and search trends.

Realistically one can expect to see greater improvements (however less significant) in two to three months and smaller but more significant improvements in eight to nine months. In other words, your rank may improve a lot at first, but you are still ranked low. The higher your ranking, the more difficult it is to move up, but if you do, those increased rankings are significant. For example one of our OKC clients had the following rankings improvements in Google:

 

Ranking

Keyword

1 month

3 months

6 months

9 months

12 months

#1

50

36

17

7

3

#2

50+

27

19

10

10

#3

50+

28

25

8

5

#4

50+

28

15

7

4

#5

50+

31

29

15

13

#6

40+

19

16

13

10

 

At about the 6 month period, this client really began to praise us. He said his business revenue is up 40%. Below are two images showing the difference in his top rankings. Especially note those in the top 10.

Shortly after we started SEO/SEM
seo-sem-start-rankings

Current Google and Bing Rankings
seo-sem-updated-rankings